What we do

Headquarter Sales

With more than 1,000 informed and insightful headquarter sales associates in the U.S. and Canada, we’re able to cultivate truly strategic partnerships between our clients and their customers.

These long-term relationships are built on trust and proven results, powered by actionable insights, a clear understanding of our clients’ and customers’ objectives and continuous innovation.

We identify new opportunities in the ever-changing market and maximize each product’s potential in stores and online.

Market-Level Expertise

Our sales experts’ thorough understanding of local markets and retailers and their priorities translates into wider distribution of our national and local clients’ products and optimal assortment, pricing and promotional activity.

we deliver

Client/customer alignment and joint strategic business planning
Category management powered by our Analytics, Insights & Intelligence team
Transformative physical and digital shelf management
End-to-end administration and sales support provided by Advantage BPO
“Our business is very complex. We were very impressed with Advantage's experience in dealing with transitions and how prepared, organized and professional they are. The team’s transparency and collaboration is the best.”
Tommy Solch
Vice President, Sales, Hain Celestial

sales summits

Operating at the nexus of the consumer goods manufacturing and retail communities through our exclusive Advantage Sales Summits, we bring business partners together to align on optimal go-to-market strategies, growth drivers, e-commerce opportunities, shopper marketing initiatives, supply chain issues and other critical issues of the day.
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