our work

Taking a Niche Brand to National Heights


As a small, emerging brand, Caulipower needed a sales agency partner who could help its veggie-forward alternatives to traditional comfort foods disrupt frozen aisles across retail.


When Caulipower partnered with Advantage Sales in early 2018, our headquarter team introduced its products to key retailers outside the frozen category review period, driving U.S. sales from $2 million to $32 million in our first year together. In the next two years, Caulipower’s annual sales more than tripled.

With our help, Caulipower’s ACV distribution grew from 5% to 80% in less than four years. By August 2021, Caulipower’s annual sales topped $100 million as the brand became the No. 3 frozen pizza in the U.S. natural store channel and No. 9 in the U.S. grocery channel.