What we do

Analytics, Insights & Intelligence

Our 250 Analytics, Insights & Intelligence category management, space management and shopper insights professionals unlock millions of data points each year to create custom, insights-driven, strategic business plans that drive our clients’ return on investment.
Woman working on spreadsheet on laptop

Our multimillion-dollar investment in data, tools and services power our ability to deliver best-in-class intelligence and insights.


Leveraging our proprietary analytic technology; scan, panel and geodemographic data and other shopper insights; syndicated data; primary research; and strategic partnerships with consulting and technology companies, we help brands better understand their consumers and identify and quantify opportunities to build sales. We deliver actionable plans that bring measurable results.

we deliver

Insights for a deeper understanding of the connection between shopper behaviors and sales performance
Market, new-item, promotion, category and competitive analysis reporting
Go-to-market strategies for product assortment, placement and pricing
Sales- and category-growing space recommendations and planograms
Turnkey analytics
and strong storytelling that lead to measurable results
Custom research
and strategic consulting from our SMARTeam group