Channels of Trade

We offer both dedicated channel teams and specific-channel agencies to help clients realize their unique opportunities in every key retail channel. Our teams are experts in the channels they serve and true partners to the retailers they support.


With longtime headquarter and store-level relationships throughout the channel, our experienced teams find profitable openings and increase distribution in this important channel.

Our Resource Marketing agency specializes in sales, business planning and marketing services for brands looking to enter or expand sales through Costco warehouses.

Person using a forklift to place a pallet of products on a high shelf in a club store

Advantage Sales pioneered the U.S. convenience store sales agency model and maintains the convenience industry's broadest, most effective national and regional coverage through chain operators, independents, foodservice operators, wholesalers and redistributors.

Woman looking at juice bottle in the drink section of a convenience store

Advantage Sales has offered comprehensive, custom and flexible services and solutions to the drug store channel since 1997. Experienced in health and beauty care, center-store consumables, natural and specialty items and general merchandise, our drug-channel experts have a deep understanding of today’s health-conscious consumer and the increasingly important role of drug stores in their lives.

We represent a broad array of consumer goods companies at major chains and independents.

Our Advantage Consumer Healthcare organization provides sales execution and supply chain management of over-the-counter brands, helping clients navigate the complex transition of thousands of products from the pharmacy to the shelf.

A drug store shelf filled with over the counter products

Advantage was founded as a sales agency in the grocery channel more than 30 years ago as a strategically placed, trusted intermediary between manufacturers and retailers. Always innovating, with a relentless dissatisfaction for the status quo, no other sales agency can match our reach and influence with grocery retailers across their physical and digital stores. Our extensive knowledge and broad portfolio of brands extend to every part of the store.

Our bilingual Hispanic retail team offers outstanding sales, merchandising and business process outsourcing services to multicultural brands.

Aerial view of a grocery store aisle
Home Centers & Hardware

With nearly four decades of experience in the Home Centers & Hardware channel, Advantage Sales offers an unparalleled portfolio of services, including full-service headquarter sales; market intelligence; point-of-sale data services and insights; category review and management; retail execution; execution of major capital projects, resets and new-store setup; in-store assembly services; project management; and trade show management services.

Our dedicated team represents our clients at all major home center retailers.

Person hanging sign in an outdoor hardware store


Providing fully national, custom solutions, the Advantage Sales’ Canadian team builds sales for food and non-food clients across the grocery, mass, drug, convenience and gas, home improvement and natural specialty channels. More than 1,500 full-time professionals, in every province, work in close proximity to all major retailers.

The Canadian team provides the complete portfolio of Advantage Sales services, including headquarter sales, data analytics, business process outsourcing, e-commerce insights and in-store merchandising and other retail services.

Equipped with best-in-class technology, the Canadian retail team offers clients syndicated coverage, dedicated-team coverage and project or surge work service.


Advantage Smollan is a jointly owned venture of Advantage Solutions and Global Smollan Holdings that combines the history, know-how and extensive resources of both organizations. Advantage Smollan offers clients local expertise, leadership and experience that address and capitalize on the unique dynamics of individual markets in more than 15 key European countries.

Africa, Asia, South America & Oceania

To help clients get the most out of the opportunities in fast-developing markets, Advantage has united with long-time business partner Smollan to offer extensive industry experience, exceptional talent and sophisticated systems to manufacturers and retailers in more than 20 countries.

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Mass Merchandisers

Advantage’s mass merchandiser team focuses solely on this always-innovating, high-volume channel. With hundreds of dedicated experts strategically located near Walmart, Target and other retail headquarters, we offer the most comprehensive suite of services for brands looking to strengthen their retail partnerships and capture in-store and online sales.

The efforts of our highly knowledgeable, broad-based mass merchandiser teams are amplified by channel specialists. Blue Ocean partners with health and beauty, food, pharmacy and healthcare brands to drive sales in Walmart and Sam’s Club stores. Our JLB consulting firm headquartered in Minneapolis offers brands sales and account management, category management, consumer research, creative services and retail execution.

Merchandiser using a tablet in a grocery store aisle

With decades of experience in the military resale channel, Advantage Military deploys a dedicated team to every commissary and exchange in the U.S. and around the world, offering headquarter sales services, business processing support, analytics and insights, and retail services.

Our team members are experts at growing sales, reducing costs and quickly executing go-to-market strategies to maximize how brands are presented, positioned and promoted across the military resale channel.

Woman in militray uniform with shopping cart
Natural & Specialty

Our team provides unmatched expertise and retail execution for clients who represent nearly $2 billion in retail sales in the natural and specialty channel.

Working with leading distributors and industry associations, including UNFI, Ke-He, Independent Fresh Retailers Association, National Co+op Grocers and others, we also reach thousands of small chains and independent operators.


Merchandiser working on a tablet in a natural food store asile
Pet Specialty

Our dedicated pet channel team is keenly focused on driving brand awareness and sales through pet stores. Our “closest to the customer” approach means our pet specialty experts are true partners of the largest superstore chains and independent operators in North America.

We offer several levels of service, including full headquarter sales; market intelligence, point-of-sale data services and category insights; dedicated retail execution; and project management and trade show management services.

Our goal is to create a more-informed client with retailer-specific products and go-to-market strategies.

Merchandiser scanning dog food with a tablet

Authorities on the mindset and behavior of dollar store and discount store shoppers, our dedicated value channel team specializes in item and case customization and retailer-specific product requirements and go-to-market strategies.

Our strength: Educating brands on each retailer’s unique assortment mix, supply chain needs and in-store environment and bringing manufacturers and retailers together.

Our “closest to the customer” approach brings dedicated resources near the channel’s largest players and strong partnerships with value retailers who operate more than 40,000 discount and dollar stores.

Value store aisle