Mass Merchandisers

Mass Merchandising

Advantage’s vertically aligned, cross-functional Mass Merchandiser team focuses solely on this always-innovating, high-volume channel.

With dedicated professionals strategically located near Walmart, Target and other retail headquarters, Advantage offers the channel’s most comprehensive suite of headquarter sales services, administrative support, analytics and insights and retail services.


Atlas integrates with Walmart’s platforms and data source to give clients the most comprehensive view of product performance and drive optimal space planning and retail execution. See website for details.

Blue Ocean

Blue Ocean partners with consumer goods companies to drive sales and maximize performance in Walmart and Sam’s Club stores. The Advantage sales agency and consultancy specializes in health and beauty items, food, pharmacy and healthcare. See website for details.


Headquartered in Minneapolis, JLB offers a full range of services, from strategy to execution. The JLB team customizes solutions to meet clients’ evolving business needs, including sales and account management, business analytics and insights, category management, consumer research, creative services and retail services. See website for details.