About Us

Advantage Sales is the leading sales agency and business solutions provider in the retail and consumer goods industry. We’re part of Advantage Solutions, which offers a diverse portfolio of customizable sales, marketing, technology, foodservice and talent and business processing solutions and services in more than 40 countries.

Advantage Sales offers a full range of services that create value for clients by helping them grow sales, reduce costs and quickly execute go-to-market strategies. Our solutions drive growth for clients by maximizing the availability of their brands across retail, foodservice and online channels and by optimizing how they are priced, positioned and promoted.

We’re an engaged, strategic partner with deep industry knowledge, providing customized solutions and services that are based on multilayered insights and analytics, powered by propriety technology and executed by talented associates who are dedicated to your success.

We leverage our national platform, insights, expertise, strong headquarters relationships and scale to grow our clients’ brands and businesses and retailer category performance.

Our extensive reach across product categories and retail channels and ability to meet the unique and changing needs of consumer goods manufacturers and retailers set us apart.

Committed to continuous improvement, we’re never satisfied and reject the one-size-fits all approach to business.


Extremely engaged and prepared with actionable insights, Advantage team members in more than 60 offices across the country take a hands-on approach to managing our consumer goods clients’ retail headquarters relationships, identifying new opportunities, aligning goals and ensuring the full implementation of sales strategies.

Our client leaders bring a clear understanding of your retail objectives, innovation, tactics and processes, helping to create business plans that maximize every brand’s potential and optimize retailer category performance. Learn more


Advantage's Analytics, Insights & Intelligence group provides the talent, data resources and technology needed to create custom sales-driving business plans for every client.

The Ai2 team of more than 400 analytics professionals mine insights to strengthen brands and grow sales in every channel, in-store and online. Learn more


Using best-in-class, proprietary technology, our retail sales professionals set the standard for field execution.

Singularly focused on a brand or class of trade, our skilled continuity team members drive brand visibility and incremental sales, while on-demand and special project team associates are prepared to rapidly respond to special or urgent in-store execution needs. Learn more


The BPO group lifts our clients’ service levels, drives efficiency and reduces costs.

Our 500 U.S.-based professionals are dedicated to administrative and back-office functions, including managing contracts, completing business-to-business transactions, supporting vendor-managed inventory programs and providing call center support. Learn more


Our media, merchandising and display platforms connect retailers and brands with shoppers at critical points along the path to purchase.

From engaging multibrand marketing programs to in-store advertisements and point-of-purchase merchandisers, our media solutions differentiate brands and retailers from the competition, promote trial and increase sales. Learn more